Blog on Feasible

We wanted analytics, not a ransom note

Sat, 05 Sep 2026 00:00:00 +0000

I paid for a year of analytics in March. By summer, the dashboards I’d already bought were behind a bigger number.

That’s a strange way to thank a paying customer.

It’s also how we accidentally started an analytics company. Which, I want to be clear, was nowhere on my list.

Twenty years of not finding it

At Cloudmanic Labs we’d been shopping for analytics we actually liked for most of two decades. It went about how you’d expect.

Why we don't charge per site

Wed, 02 Sep 2026 00:00:00 +0000

You launch a second site. It gets four hundred visitors a month. You go to add it to your analytics, and the answer is a bigger plan.

That’s the moment this post is about. Not the price - the shape of it.

What per-site pricing costs

Published list prices, annual billing, checked September 3, 2026.

Vendor and plan	Per year at 1M pv/mo	Sites	Seats
Plausible Starter	$690	1	Owner only
Plausible Growth	$1,040	3	3
Plausible Business	$1,390	10	10
Fathom	$600	75	Not published
Simple Analytics	$600	10	1
Matomo Cloud	$2,040	30	30
Pirsch Standard	$540	50	Unlimited
Umami Pro	$240	20	10
Feasible	$99	Unlimited	Unlimited

Some of those are generous, and worth saying so. Pirsch gives you fifty sites and unlimited teammates on the cheap plan. Fathom sells extra sites in packs of fifty for $100 a year, which is a fair price for a real thing. Umami’s twenty sites for $240 is good value by any reading.

One page, no menus, on purpose

Mon, 31 Aug 2026 00:00:00 +0000

The Feasible dashboard is one screen. Six numbers across the top, one graph, four report cards, one wide card underneath. No menu. No report list. No place to go.

You’ve either got what you came for by then or the product has failed, and we’d rather find that out than hide it behind navigation.

Fifteen metrics

There are fifteen metrics in the entire product: visitors, visits, pageviews, events, bounce rate, visit duration, views per visit, time on page, scroll depth, exit rate, conversion rate, group conversion rate, total revenue, average revenue, revenue per visitor.

So do you need a cookie banner?

Fri, 28 Aug 2026 00:00:00 +0000

Article 5(3) of the ePrivacy Directive doesn’t contain the word “cookie.”

That’s not a technicality. It’s why most of what you’ve read about consent banners is aimed slightly to the left of the actual rule, and why “we’re cookieless, so you don’t need a banner” is a weaker sentence than the people saying it think.

We sell an analytics tool, so everything below is either a quote from the rule or a link to the regulator - and we’ll say plainly where our own product doesn’t clear a bar.

Google Analytics is free. Here's the bill

Tue, 25 Aug 2026 00:00:00 +0000

Google Analytics 4 costs nothing. That part is true, and it’s why roughly everyone uses it.

The bill arrives somewhere other than the invoice. Here are the line items we can source.

GA4 sets cookies. Cookies are storage on the visitor’s device, which puts the tag squarely inside Article 5(3) of the ePrivacy Directive, and in the EU and UK that means a consent request before the tag runs.

What it costs to count a million pageviews

Fri, 21 Aug 2026 00:00:00 +0000

A pageview, stored the way we store it, is 210 bytes. A million of them a month, kept for a full year, is about 3.5 GB.

That’s most of the post. But nobody’s analytics invoice looks like a 3.5 GB file, so it’s worth walking the rest of the way slowly.

What one million pageviews need

A million pageviews isn’t a million rows. Scroll and engagement pings ride along so you can have time-on-page and scroll depth, so the event count for a million-pageview month is about 1.39 million. Our benchmark stored 1,394,408 of them and the account database came to 293.8 MB, plus 4.2 MB for the system database that holds accounts, sites and sessions. Twelve of those months is about 3.5 GB.