Feasible compared on Feasible

What analytics costs

Mon, 01 Jan 0001 00:00:00 +0000

Analytics pricing pages are hard to compare on purpose. Different units, different plan tiers hiding different features, sliders that don’t show you the top of the ladder.

So here’s all of it in one table, at list price, from each vendor’s own pricing page, read on September 3, 2026.

The price table

The columns are traffic tiers, because that’s how these companies sell. “100k a month” is the size of the site, not the price. Read the units section below before you compare two numbers, because five of these vendors don’t bill pageviews at all.

Feasible vs Google Analytics

Mon, 01 Jan 0001 00:00:00 +0000

Google Analytics 4 is free. That part is true and it’s the only reason most people are still on it.

Here’s what the free costs, item by item. Every number below comes from Google’s own documentation or from a file you can download yourself, and every one is dated.

The script

We measured both on September 3, 2026, with gzip -9:

	Raw bytes	Gzipped
Feasible - `app.feasible.lol/js/script.js`	7,099	3,377
Google Analytics 4 - `gtag.js`	427,563	148,451

That’s about 43 times bigger. Reproduce it yourself:

Feasible vs Plausible

Mon, 01 Jan 0001 00:00:00 +0000

Plausible got the privacy model right before most people accepted there was a model to get right. No cookies, no cross-site identity, a small script, numbers a human can read. We’re building in the space they helped define, and it would be strange to pretend otherwise.

So let’s do the part that’s checkable: two price lists, next to each other.

Price

Plausible’s ladder is on their pricing page, read September 3, 2026. Annual is ten times monthly - two months free, their words. Feasible is $99 a year, or $9.99 a month, up to a million pageviews.

Feasible vs Fathom

Mon, 01 Jan 0001 00:00:00 +0000

Fathom has been doing privacy-friendly analytics since 2018 and has the scars to prove it. Their EU isolation work is real engineering that most of this market hasn’t bothered with. Start there, because it’s the reason to buy theirs.

Now the prices.

Price

From Fathom’s pricing page, read September 3, 2026. Annual is ten times monthly.

Pageviews / month	Fathom	Feasible
10,000	$150	$99
100,000	$150	$99
500,000	$450	$99
1,000,000	$600	$99
5,000,000	$1,400	Talk to us
10,000,000	$2,000	Talk to us

Annual USD, list price, before tax.

Feasible vs Matomo

Mon, 01 Jan 0001 00:00:00 +0000

Matomo has been going since 2007 and does more than everything else in this comparison combined. Heatmaps. Session recording. A/B testing. Form analytics. A tag manager. Custom dimensions, roll-up reporting, a server-log importer, a plugin marketplace, on-premise deployments with real support contracts.

We do none of that. Read the concession section before you read the prices, because on features this isn’t close.

Price

From Matomo’s pricing page, read September 3, 2026. Matomo publishes in euros; the USD figures are theirs, from the same page. Annual billing is ten times monthly.

Feasible vs Simple Analytics

Mon, 01 Jan 0001 00:00:00 +0000

Simple Analytics has been at this since 2018, keeps everything in the Netherlands, and has a free plan that’s usable if you don’t mind the badge. Two of those three are things we can’t offer.

Here’s the rest of it.

Price

From their pricing page, read September 3, 2026. Their ladder is measured in datapoints, not pageviews - more on that in a second. Annual is ten times monthly.

Datapoints / month	Simple Analytics	Feasible
Up to 20,000	$150	$99
Up to 100,000	$200	$99
Up to 500,000	$400	$99
Up to 1,000,000	$600	$99
Up to 5,000,000	$1,200	Talk to us
Up to 10,000,000	$1,600	Talk to us

Annual USD, list price, before tax. Those figures are for one user.

Feasible vs Umami

Mon, 01 Jan 0001 00:00:00 +0000

Start with the two things Umami does better, because they’re not small.

Umami is MIT-licensed. The whole repository, since 2020. Feasible is AGPL-3.0-or-later. MIT is more permissive than AGPL - you can modify Umami, run it as a service for other people and keep your changes to yourself, and our license says you can’t. If license permissiveness is what you’re optimizing for, this comparison is already over and Umami won it.